After a lot of updates, search engines have changed primitive search engine optimization (SEO) techniques. Now, only keywords are not enough for SEO. In addition to depending on keywords, the search engine also analyses the backlinks for the SEO score of a website to rank a website high.
So, if you are starting a website, you must also care about the backlinks of your websites so that it may find a higher place in search engine pages.
When earning or creating backlinks, you must also consider the relevance of the backlinks. For example, if we have backlinks of our technology-related website on plumbing and a mobile brand website, it would surely be more likely to be clicked on the mobile brand website as it has relevance with the website. This will ultimately increase the referral traffic of your website as well.
It would also send a good signal to google search console which might ultimately the traffic of your website. Moreover, if you promote your website on an irrelevant platform, Google algorithms also consider it as a spammy promotion and this backlink would of no use.
When considering the backlinks of a website, domain authority also does matter a lot. When we get a backlink from a high authority website. it would a precious backlink of your website.
When your website will be recommended (backlinked) by a high authority domain, Google takes your website as a trusted and useful website and it will boost its ranking on search engines. Therefore, if you get a backlink from the BBC or Forbes, it is a precious Diamond for your website.
For the backlinks of a website, the traffic of the referring site also matters. If the website has more traffic, it will ultimately increase the traffic (referral traffic) of the backlinked website. So, the traffic on your website will also increase the ranking of your website.
Placement of backlink is of great importance. If a backlink of a website is present at a position where it is not more clickable e.g. on the footer or any corner etc., it will be of less importance than those which are present at a prominent place.
So, backlinks present at a prominent place will give more traffic to your website than present at a place that is usually neglected by the visitors of the website.
DoFollow or NoFollow Backlinks
If you are trying to get a backlink from a website, you must try to get DoFollow backlink as it asks search engines to index the website while crawling that website.
Anchor text is also another factor that makes a part of text clickable. If the anchor text as some contrasting color, it’ll be more clickable and increase the referral traffic of the backlinked website.
Don’t Buy Backlinks
In a nutshell, we can say that the backlinks are of great importance as they are very useful to build the authority of your website. It is also clear that you get more authority from a high authority domain when building a backlink.
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